Strategic Marketer | Growth Specialist | Customer Lifecycle Expert

Strategic Marketer | Growth Specialist | Customer Lifecycle Expert

I’m a versatile marketing professional with eight years of experience working in the financial services sector, specialising in new business growth, customer retention, and lifecycle marketing. My background spans strategy, campaign delivery, and relationship‑driven sales, giving me a holistic view of how brands attract, convert, and retain the right audiences.

I combine creativity with commercial focus – ensuring every touchpoint, from acquisition to re‑engagement, is purposeful, data‑informed, and aligned with business goals. Throughout my career, I’ve led end‑to‑end marketing initiatives, optimised customer journeys, and supported teams to deliver measurable, sustainable results across complex, regulated environments.

Whether developing a go‑to‑market plan, refining retention strategies, or designing lifecycle communications that truly resonate, I bring clarity, structure, and momentum to every project.

If you’re looking for a marketer who can see the bigger picture while executing the details that drive growth, I’d love to connect.